Tell us a little about yourself.
I am a stay at home mom to two very busy boys. Laidan has just turned 1 and Furqaan is 7. When I am not too busy with my boys I am creating kids’ goodies and throwing fun parties.
Why did you begin your business? What was your motivation?
My kids are my motivation. I have always loved making personalised items for them. A few of my friends loved the designs and asked where I got them from. So I guess it was a light bulb moment and that was when Laidan & friends was created.
How is your brand unique and different to others?
The items are cute and fun. We personalise any item to the customer’s exact specification, so you know it is one of a kind. We are also adding new products all the time.
What is your absolute favourite product you currently offer?
From all of the customised goodies my Christmas range is my favourite. I love Christmas and I have created some really cute designs for babies and kids. These designs are available in t-shirts and baby grows.