Tinkies remind me of lunchbox treats and childhood friends. They were one of my favorite spoils when I was younger. Yesterday Tinkies sent me some of their new “half and half” sponge cakes and I couldn’t wait to rip that box of goodness open! I was immediately transported back to school days and packed lunches!
The new Half&Half range is DELICIOUS! You can enjoy your favourite flavours in one bar!
“New Tinkies Half&Half is a mega mash-up, combining taste favourites to create flavour combinations in a whole new offering,” says Michaela Murning, Tiger Brands Marketing Director.
“A mash up is a term borrowed from the music industry and describes a blend of two or more songs, combining vocals with instrumentals to get a whole new song.”
Tinkies Half&Half is available in two ‘mash up’ flavour combinations: chocolate/vanilla and strawberry/vanilla and shoppers will see the launch campaign with sampling in supermarkets from May 2019.
Staying close to the mash-up origins, the launch will be supported by an exciting marketing campaign. In store and on social media over the next two months, competitions will run with prizes including JBL headsets and Nintendo Switches. These products have been selected as prizes as they mirror the mash-up theme also making one new product out of two existing ones.
Other instore prizes include data, airtime and Tinkies vouchers.
Tinkies will be available from R6.99 each and R39,99 for a pack of six.